Foursquare merges with Factual

Infillion acquires location-data company Foursquare

Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.

Infillion→Foursquare

收购数据 · 收购全球InfillionFoursquare2周前

Infillion buys Foursquare to link ads with 16 billion visits

Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.

收购全球InfillionFoursquare3周前

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]

收购全球InfillionFoursquare3周前

Foursquare introduces Sales Impact attribution features

The new offering combines location and purchase insights for mobile and multichannel campaigns.

发布全球Foursquare2年前

Foursquare Launches Closed Loop Attribution: New Feature Empowers Measurement and Informed Marketing Across Complete Customer Journey

Closed Loop feature gives brands and advertisers a holistic view of the customer’s path to purchase for online and hybrid conversions Foursquare, the leading independent location technology company, released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented insight into a marketing campaign’s true impact on multiple types of conversion events. […]

发布全球Foursquare4年前

TikTok, Foursquare Expand Partnership to Include Foursquare Attribution

Advertisers on the video creation platform will get a clearer picture of how their campaigns drove foot traffic.

Foursquare→TikTok Ads

发布社交 · 衡量接入全球FoursquareTikTok Ads4年前