TikTok Ads

TikTok for Business is TikTok's marketing and advertising platform, positioned as a place for businesses to reach new customers and drive conversions on the video platform, drawing on case studies of past advertiser campaigns to show what has worked before. Its placements span app, search, social, video and web surfaces across TikTok's network.

Ad formats include In-feed campaigns and Spark Ads, priced by impression auction; Search Ads, priced by click auction; Pangle campaigns for TikTok's audience network, priced by impression auction; and full-screen Brand Takeover and TopView placements, priced on a guaranteed basis per day, all in US dollars. Its ads.txt file lists 1 ad system line.