News

TikTok's US app moves into TikTok USDS Joint Venture LLC, majority-owned by US-led investors with Oracle, Silver Lake and MGX at 15% each and ByteDance at 19.9%. The joint venture runs data, algorithm and moderation, while advertising and e-commerce stay with TikTok global's US entities.

AcquisitionGlobalTikTok Ads9 months ago

TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet)

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

UpdateGlobalTikTok AdsChatGPT Ads2 years ago

TikTok goes offline for US users on the night of 18 January 2025. Service returns on 19 January, when campaigns targeting US audiences resume delivering, with limits on live campaigns.

Shut downUnited StatesTikTok Ads2 years ago

The US Supreme Court upholds the divest-or-ban law as applied to TikTok, keeping the 19 January 2025 ban deadline in place.

US Supreme Court→TikTok→advertisers

Policy changeSocial · Rule changeUnited StatesTikTok Ads2 years ago

Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty

TikTok’s lack of refund commitments in contracts adds hesitancy to commit to upfront ad inventory.

Market dataUnited StatesTikTok Ads2 years ago

The US divest-or-ban law is signed: ByteDance has nine months, extendable by three, to divest TikTok's US business or the app is effectively banned in the US.

Policy changeUnited StatesTikTok Ads2 years ago