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Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company […]
ChocolateFreestar
“Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company […]”来源
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Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar, the leading publisher services and monetization partner for the world’s most trusted digital media brands, announced the launch of pubOS, its new Publisher Operating System designed to give digital media companies a single, integrated platform to optimize monetization, streamline operations, and drive growth. Digital publishers face a pivotal moment. Google search referrals have dropped […]
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […]
Freestar Announces Acquisition of MPW Digital’s Publisher Portfolio and Strategic Direct Sales Partnership
Acquisition adds over 500 managed websites to the Freestar portfolio and bolsters direct sales offering Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of the ad management business of MPW Digital, a Chicago-based company focused on providing outsourced advertising sales and operations for digital publishers since […]
MPW DigitalFreestar
Freestar Announces Acquisition of MPW Digital’s Publisher Portfolio and Strategic Direct Sales Partnership
Acquisition adds over 500 managed websites to the Freestar portfolio and bolsters direct sales offering Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of the ad management business of MPW Digital, a Chicago-based company focused on providing outsourced advertising sales and operations for digital publishers since […]
Audigent Powers 1st Cookieless Identity-Based Header Bidding Solution with UPROXX, MediaMath, Freestar and The MediaGrid
First Successful Deployment of Header Bidding Solution Using Cookieless Identity Represents Major Milestone toward the Cookieless Web and Better Performance With Apple’s current cookie restrictions and the long-awaited elimination of third-party cookies in Google’s Chrome browser, marketers, publishers and technology partners have been working to develop cookieless, data-rich solutions that will meet advertiser and publisher needs. […]
Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist
Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to […]