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DoubleVerify partners with Lyft to verify in-app ads
Brands buying Lyft's in-app ad inventory can now get DoubleVerify's viewability, fraud, brand-suitability and attention verification.
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Reveal Mobile Acquires Mira to Realize Vision of Attribution for All and Signs Lyft
Reveal Mobile, the results-driven geofencing marketing company, announced today the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Marketing Technology News: Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award Reveal Mobile also announced Lyft, Inc. (LYFT) has become the first new customer of the […]
AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago
AdQuick is partnering with Lyft to manage its cartop advertising in New York City and Divvy bike share stations in Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in New York City and Lyft’s Divvy bike share kiosk advertising inventory in Chicago. […]
Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis
Firefly, a startup that allows ride-hail drivers to make money from advertising, has raised $30 million in Series A funding. The company is about to launch in New York City, where it’s also acquiring the digital operations of advertising company Strong Outdoor. Co-founder and CEO Kaan Gunay said this will allow Firefly to start working […]