Uber's advertising business: sponsored listings and display ads inside the Uber Eats and Uber rider apps, plus in-car and journey surfaces.
Uber Advertising runs across Uber Rides and Uber Eats, reaching people while they move, browse and buy. It serves restaurant, grocery and retail brands as well as non-endemic and enterprise advertisers, with campaigns covering awareness, performance and loyalty goals, plus a Creative Studio that partners with brands on custom formats. The platform reports 42M daily rides and orders completed, 208M monthly active platform consumers, and advertising enabled in more than 35 markets.
Formats include Car Top ads, priced on a guaranteed basis; In-app Journey Ads, priced by impression auction; and Sponsored Items, priced by click auction, all in US dollars.
如何购买
3 种购买选项，含步骤、条件与最低消费。
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刊例
9 个广告位，含格式、价格及各自的购买方式。
- Car Top / Tablet (OOH)
Out-of-Home · 户外
- Creative Studio
Responsive display ad · 应用
- Homepage Billboard
Responsive display ad · 电商
- Journey Ad
In-app banner · 应用
- JourneyTV
Responsive display ad · 联网电视
- Post-Checkout
Responsive display ad · 电商
- Post-trip Card
In-app banner · 应用
- Sponsored Items (Eats)
Sponsored product search result · 电商
- Sponsored Listing - Custom Creative
Responsive display ad · 电商
Sold by CPM · CPC. The rates are behind the lock.
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渠道
每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。
类别
与 Uber Advertising 相似
第 34 名