Walmart Connect sells sponsored products, display and in-store placements across Walmart's retail properties.
Walmart Connect is the retail media network operated by Walmart, used by brands to advertise to shoppers across Walmart's commerce, search, and web properties in the United States, as well as in physical stores and on connected TV.
Formats include Sponsored Products and Sponsored Brands placed within search and browsing, Sponsored Videos, and standard Display advertising, alongside In-store placements and Brand Shop & Shelf units that combine on-site and physical retail presence.
Campaigns can be tied to specific product categories or aligned with in-store promotions, connecting online advertising with Walmart's physical retail footprint. Its ads.txt file lists 1 authorized ad system.
如何购买
2 种购买选项，含步骤、条件与最低消费。
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刊例
7 个广告位，含格式、价格及各自的购买方式。
- Brand Shop & Shelf
Responsive display ad · 电商
- Sponsored Videos
Responsive display ad · 电商
- Walmart item page placement
Sponsored product listing · 电商
- Walmart offsite display banner
Responsive display ad · 网页
- Walmart onsite display banner
Responsive display ad · 网页
- Walmart search result brand headline
Search results carousel · 网页
- Walmart search result sponsored product
Sponsored product search result · 搜索
Sold by CPC · CPM. The rates are behind the lock.
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渠道
每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。
类别
与 Walmart Connect 相似
第 12 名