Mediavine boosts programmatic ad spend on minority-owned inventory

Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

动态全球MediavineAmazon Ads6个月前

Colossus SSP Launches 2025 Momentum Program With Backing From Digitas

Colossus SSP→Digitas

发布程序化 · 采买通道全球Colossus SSP1年前

Mediavine Partners with Scope3 to Decarbonize Digital Advertising

The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]

发布全球MediavineScope32年前

Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers

New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc., announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company’s supply-side platform (SSP). This […]

发布全球Colossus SSP2年前

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. Colossus Media LLC (“Colossus SSP”), the inclusive supply-side advertising platform, announced its participation in the Media Rating Council’s (MRC) newly formed Digital Ad Auction Standards Working Group. This initiative aims to bring greater transparency, standardization, and predictability to auction dynamics […]

发布全球Colossus SSP2年前

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and […]

Publishers→Colossus SSP→Confiant

发布程序化 · 衡量接入全球Colossus SSP2年前