Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.
Amazon Ads is Amazon's advertising platform, spanning shopping, streaming and browsing moments. Advertisers can start with self-serve Sponsored Products, Sponsored Brands and Sponsored Display, or use Amazon DSP and streaming TV ads for broader reach, including placements on Prime Video and Twitch, with interactive features letting viewers browse or shop while watching. Reporting tools in the advertising console track sales, campaign metrics and keyword or product performance.
Sponsored Products and Sponsored Brands are priced by click auction, Sponsored Display and Amazon DSP by impression auction, and streaming TV ads by guaranteed impression buys, all in US dollars. Managed-service campaigns run through an Amazon Ads account executive require a minimum spend of $50,000.
如何购买
3 种购买选项，含步骤、条件与最低消费。
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刊例
16 个广告位，含格式、价格及各自的购买方式。
- Amazon DSP
Responsive display ad · 网页
- Brand Innovation Lab
Responsive display ad · 网页
- Brand video slot
In-stream video ad · 网页
- Fire TV Custom Content Row
CTV pre-roll · 联网电视
- Fire TV Feature Rotator
CTV pre-roll · 联网电视
- Fire TV Inline Banner
CTV pre-roll · 联网电视
- Fire TV placement
CTV pre-roll · 联网电视
- Fire TV Sponsored Screensaver
CTV pre-roll · 联网电视
- Fire TV Sponsored Tiles
CTV pre-roll · 联网电视
- IMDb placement
In-content display ad · 网页
- Off-Amazon display banner
Responsive display ad · 网页
- Prime Video placement
CTV pre-roll · 联网电视
- Product detail page placement
Sponsored product listing · 电商
- Search result brand headline
Search results carousel · 网页
- Search result sponsored product
Sponsored product search result · 搜索
- Twitch ads
Responsive display ad · 网页
Sold by CPM · CPC. The rates are behind the lock.
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渠道
每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。
类别
也可投放于
该卖方的广告位在其自有网站之外投放的位置，并列出每处的广告位。通过相同的购买选项购买——同一集团，同一控制台。
Fire TV与 Amazon Ads 相似
