Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising

Florida AG Sues Netflix for Data Tracking, Targeting Kids

“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says

Vista and Quinti bid to take over ad-tech firm Criteo

Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.

Vista, Quinti→Criteo

Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory

动态意大利Netflix Ads3个月前

Omnicom Media strikes first Netflix ad data deal with Acxiom

Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.

Acxiom→Omnicom Media→Netflix Ads

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]

Netflix Ads Upfront 2026: The Future of Advertising Innovation and Growth in Mexico

During the fourth edition of the Netflix Ads Upfront in New York, Netflix unveiled new developments in its advertising and content offerings to the market. On stage, Amy Reinhard, President of Advertising at Netflix, highlighted that the platform’s ad-supported plan now reaches more than 250 million monthly active viewers worldwide, including over 28 million in […]

动态墨西哥Netflix Ads4个月前