Roku and Unity join forces to revolutionise mobile app advertising
Adspotfinder 新闻编辑室
这是本站新闻程序根据下方来源自动整理的，不是人工撰写。
Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku’s premium TV inventory and Unity’s user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growing competition Miles Fisher, Senior Director, Head of Emerging and Programmatic Sales at Roku, emphasized the importance of TV streaming as a performance channel for mobile app marketers. “Mobile app m
Unity AdsRoku
“Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku's premium TV inventory and Unity's user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growin”来源
这条新闻关于谁
文中提到的广告位和形式
相关动态
Roku and Horizon Media partner on CTV ad precision
Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.
Horizon MediaRokuCTV inventory
Google, Meta, Moloco and Unity take stakes in AppsFlyer to keep it neutral
Google Ads, Meta Ads, Moloco and Unity Ads have taken stakes in AppsFlyer to keep its mobile measurement neutral for advertisers and publishers.
Google Ads, Meta Ads, Moloco, Unity AdsAppsFlyer
Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.
Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.
Fox Corporation agrees to acquire Roku for about $22 billion
Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.
Fox CorporationRoku
美国Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings
Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions.