Meta Ads

Meta Ads is the advertising platform used to run campaigns across Facebook, Instagram, and Messenger. Campaigns are built and managed through Ads Manager, covering formats spanning app, commerce, email, social, and web placements, reaching audiences interested in community topics.

Buying options include auction-based campaigns managed through Ads Manager and manual campaigns, alongside reservation buying sold on a reach and frequency basis. Advantage+ campaigns automate shopping, catalog, and app-install formats for advertisers, drawing on automated targeting and creative optimization rather than manual audience selection.

Campaigns typically run with image, video, or carousel creative, and an advertiser chooses an objective such as awareness, traffic, or conversions before a campaign runs across the placements selected for it.