Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale Magnite, the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers exclusively through […]
Playwire Expands Partnership With LiveRamp to Bring Publishers Google PAIR
This step forward unlocks additional cookieless inventory that will endure beyond third-party cookie deprecation in Chrome Playwire is proud to announce an expansion of its partnership with LiveRamp, to now bring Playwire’s publishers Google Display & Video 360’s PAIR. Display & Video 360’s Publisher Advertiser Identity Reconciliation (PAIR) enables publishers and marketers to securely and […]