tvScientific becomes first platform with direct access to Pinterest audiences
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Advertisers can now target Pinterest's high-intent audiences in CTV campaigns directly through tvScientific.
AdvertiserstvScientificPinterest
Zillow opens its housing-intent data to Pinterest's ad product
Zillow became the first company to share housing-intent data with Pinterest, letting advertisers target ads to people showing signs of house hunting.
tvScientific certifies four measurement partners for Performance TV
tvScientific by Pinterest launched a Certified Measurement Partner Program naming INCRMNTAL, Measured, Singular and WorkMagic as launch partners, giving advertisers vetted measurement options for Performance TV.
INCRMNTAL, Measured, Singular, WorkMagictvScientific
tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative Optimization
New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement1 tvScientific by Pinterest, the performance TV advertising platform, announced Creative Advisor, the industry’s new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of […]
Pinterest adds Amazon Storefront linking for creators
Creators on Pinterest can now link an Amazon Storefront so their affiliate link auto-applies to tagged Amazon products.
tvScientific by Pinterest launched Pinterest's high-intent audiences for connected TV campaigns, the first milestone since the acquisition closed in February 2026.