Weischer starts Prebid-based bookings for its DOOH inventory

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

政策变更程序化 · 竞价基础设施全球Google AdsPrebid3周前

Weischer invests in AI firm Erason to cut wasted ad reach

German ad sales house Weischer invested in AI company Erason to reduce wasted reach in its media sales, aiming to make campaigns more efficient for advertisers.

Weischer→Erason

动态户外 · 衡量接入全球Weischer2个月前

Microsoft stops caching Prebid video files after shutting Xandr DSP

Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.

Microsoft→Prebid→Google Ad Manager

动态程序化 · 退出市场全球PrebidMicrosoft AdsGoogle Ad Manager (Open Bidding)Google Ad Manager8个月前

Shinka Launches Enterprise-Grade Prebid Cache Ahead of Microsoft Deprecation

Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft’s recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]

停用全球PrebidShinkaMicrosoft Ads10个月前

Shinka launches a Prebid Cache to replace Microsoft's before shutdown

CTV and DOOH publishers using Prebid can now use Shinka's new cache service after Microsoft shuts down its Prebid Cache.

Shinka→Prebid

停用程序化 · 竞价基础设施全球ShinkaPrebid10个月前

Weischer startet Media-Tool, das Über-50-Jährigen ins Visier nimmt.

发布全球Weischer1年前