What the LinkedIn debate over a HockeyStack report says about B2B marketing
Adspotfinder 新闻编辑室
这是本站新闻程序根据下方来源自动整理的,不是人工撰写。
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
“There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’”来源
发布商与平台
Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs
Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.
DSPsMicrosoft MonetizeLinkedInCTV
LinkedIn and Amazon Ads open a new CTV path for B2B marketers
B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.
B2B marketersLinkedInAmazon Ads
LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.
LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.
LinkedIn CTV ads become buyable via The Trade Desk
Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.
AdvertisersThe Trade DeskMicrosoft MonetizeLinkedIn