Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

发布程序化 · 采买通道全球Yahoo AdvertisingYahoo DSP4个月前

Yahoo confirms it exited the SSP business for DSP focus

Advertisers using Yahoo's DSP now deal with a company that fully exited the SSP business in 2023 and has finished moving that DSP infrastructure to the public cloud.

Yahoo SSP→Yahoo DSP

关闭程序化 · 退出市场全球Yahoo AdvertisingYahooYahoo DSP1年前

Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.

Ozone→Yahoo DSP

发布程序化 · 采买通道英国Yahoo AdvertisingYahoo DSPOzone2年前

Yahoo Advertising has launched Yahoo Creative

发布全球Yahoo Advertising2年前

Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite

Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.

发布全球Yahoo Advertising3年前

Marketing Technology Highlights of The Week: Featuring Yahoo Advertising, Cloudinary, LG Ad Solutions and more…

What adtech tips can help online advertisers improve the result of their digital advertising campaigns and how can marketers and advertisers ensure they aren’t under-utilizing their tech stacks? This latest martech weekly has interesting tips and best practices for you: ________ MarTech Quote-of-the-Week! Consolidation of technology and budgets is happening right now as a result […]

动态全球Yahoo AdvertisingLG Ad Solutions3年前