Yahoo Advertising

Yahoo is a portal covering news, mail, finance and sports, with Yahoo Ads and Yahoo DSP described as the company's core advertising offerings alongside Yahoo Search. Its advertise page frames the company as a fixture on the internet for more than 30 years, guiding advertisers and partners toward audiences across its properties.

Named ad formats include Audio, Connected TV, Digital Out-of-Home, Native Ads, Yahoo Backstage and Yahoo DSP, sold across the Audio, CTV, OOH and Web channels. Its ads.txt file lists 100 ad system lines, split between 75 direct and 64 reseller entries.