行业动态
关注新品上线、调价和新规，它们会改变你能在哪里买到广告位。每条消息都标有日期，并归到相关公司名下。
LoopMe 的 27 条动态
打开 LoopMeLoopMe brings Brand Lift measurement into The Trade Desk
LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.
LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals Into Measurable Lower-funnel Performance
New capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns […]
LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey
LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for ‘overall experience’ with a score of 90.5%, reflecting its […]
LoopMe launches Chartboost Direct linking brands to mobile app publishers
Brand advertisers can now reach mobile app publishers directly through LoopMe's new Chartboost Direct, connecting web SSP demand to in-app inventory.
BrandsLoopMeChartboost
LoopMe's PurchaseLoop joins Microsoft Advertising's Curate
Advertisers using Microsoft Advertising's Curate marketplace can now access LoopMe's real-time PurchaseLoop brand optimization across its curated inventory packages.
LoopMeMicrosoft Advertising
LoopMe Buys Chartboost From Zynga For Direct Paths Into Mobile Apps
Mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga.
LoopMe acquires Chartboost from Zynga, to drive brand digital ads mission
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software. Financial details of the transaction were not disclosed. With a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the […]
LoopMe Acquires Chartboost from Zynga
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software. Financial details of […]
LoopMe Acquires Chartboost from Zynga, Accelerating its Mission to Power Brand Advertising Across the Digital Ecosystem
Fueled by rapid growth, LoopMe’s acquisition reflects its bold ambition to integrate AI-driven brand advertising within the digital app and web ecosystem. LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software […]
LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores
First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads NEW YORK — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers […]
LoopMe Announces the Launch of its Audience & Measurement Platform
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a […]
LoopMe Tackles 2024 Political Advertising Challenges with New Offering
Comcast alum Robin Porter to lead new political ad sales division with elections on the horizon LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced from Marketing Politics: the Conference, held on January 18, 2024 in Washington D.C., the appointment of former Comcast political advertising sales director, […]
LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.’s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that […]
LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance
Top U.S. advertising self-regulatory body recognizes LoopMe’s commitment to protecting consumer data collection, storage, and use LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI […]
LoopMe Launches Next Generation of its Intelligent Marketplace
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply partners receive high value of […]
LoopMe Launches PurchaseLoop Measurement to Analyse Real-Time Brand Lift and Campaign Effectiveness
LoopMe, the leading outcomes-based platform, today (28 September) announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the […]
LoopMe and Unity Launch Partnership to Increase Inventory, Deliver and Optimize Outcomes
Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads for enhanced outcomes LoopMe, the leading outcomes-based digital advertising platform, and Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced a partnership that will make advanced creative campaigns available through the LoopMe marketplace, increasing […]
LoopMe Launches AI Outcomes Guarantee Allowing Advertisers to Drive Business Outcomes
New first-to-market solution will offer an exclusive brand lift guarantee on key performance indicators LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This new artificial intelligence (AI)-based solution allows advertisers the ability to […]
LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness
PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK — LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real time. With artificial intelligence (AI)-powered technology that closes the loop on brand […]
LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content
New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments NEW YORK — LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is enhancing its existing brand […]
LoopMe Launches New Shoppable Creative To Shorten The Path To Purchase
Enhances customer experience for consumers; gives brands better insights into the shopper journey LoopMe, an outcomes-based video platform, announced new shoppable creative capabilities that shortens the path to purchase and provides brands deeper insights into the shopper journey. The new ad unit allows items to be added to the cart directly within the ad creative, […]
LoopMe closes $17M growth investment led by BGF to expand further into the US
In 2013 LoopMe was a start-up which started out trying to solve the problem of intrusive ads on a mobile screen by consolidating them into an “ad inbox”. In 2014 they dumped that idea to become a mobile video ad business, using AI to retarget ad campaigns instead of ad teams. The pivot worked and […]
美国