Raptive (AdThrive)

Raptive, formed from the combination of CafeMedia and AdThrive, provides ad monetization technology and partnership support for independent creators and media companies, along with services aimed at advertisers seeking to reach creator audiences. It groups its offerings into support for creators, media companies and advertisers, plus a Raptive Community feature and a Raptive Intelligence data product.

Its advertiser page states that Raptive reaches 224M unique users monthly and 1.3B consumers monthly across social on its network, citing Comscore Media Metrix data from December 2025 for its number 1 ranking in Food, Lifestyle and Home/DIY. Advertising formats named include Performant Standard Media covering contextual targeting, video, display and programmatic, and Contextual Takeovers for subject matter sponsorships, alongside Raptive Represents for diverse-owned media partnerships with BOMESI and M.A.V.E.N. Diversity. Its ads.txt lists 35 ad systems, with 34 direct and 9 reseller entries.