Target Roundel

Roundel is the retail media arm of Target, designing advertising that connects brands to Target shoppers across Target.com, the Target app and Target stores. Its ad formats include Target Product Ads, Display, CTV, Programmatic, Search Ads, YouTube Ads, Social, Influencers, In-Store Hubs, Digital-Out-of-Home and a newer AI-powered engine called Precision Plus.

The site cites 30M+ weekly in-store visits by shoppers, along with a statistic that 76% of Target guests browse online while in-store and are 2x more likely to splurge on spending compared with non-Target shoppers, and it extends beyond Target's own channels through a network of publishing partners called the Bullseye Marketplace. Named ad spots include Offsite Media and Onsite Display, both priced by impression through auction, and Sponsored Products, priced by click through auction. Its ads.txt file lists 2 ad systems.