Advertising across WeChat Moments and Channels, QQ, Tencent Video and Tencent News. A registered business, sealed qualification documents, a prepaid RMB balance and per-medium creative review all come before a campaign runs — most overseas advertisers reach it through an authorised 服务商 rather than directly.
Tencent Ads is the advertising platform operated by Tencent, covering placements across the company's properties in China, including WeChat and Tencent Video. It is presented in Chinese and reaches an audience centered on social and community platforms.
Campaigns can be built around short video, articles, or interactive formats, with targeting that draws on user behavior across Tencent's connected properties rather than a single site alone.
Placements include WeChat Moments and WeChat Official Account advertising, alongside Tencent Video placements. Accounts can be self-managed through the Tencent Ads platform, or run through an agency-managed account for advertisers working with a service provider.
如何购买
2 种购买选项，含步骤、条件与最低消费。
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刊例
5 个广告位，含格式、价格及各自的购买方式。
- Tencent Video in-stream
In-stream video ad · 网页
- WeChat article placement
Native article · 网页
- WeChat Moments placement
Feed ad · 社交
- 服务商/代理商代管账户 (agency-managed Tencent Ads account)
Responsive display ad · 网页
- 腾讯广告 (Tencent Ads) self-managed account
Responsive display ad · 网页
Sold by CPM. The rates are behind the lock.
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渠道
每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。
也可投放于
该卖方的广告位在其自有网站之外投放的位置，并列出每处的广告位。通过相同的购买选项购买——同一集团，同一控制台。
与 Tencent Ads 相似
