Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.
Its ads.txt file lists 10 ad systems, made up of 8 direct relationships and 4 resellers. Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.
如何购买
2 种购买选项，含步骤、条件与最低消费。
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刊例
6 个广告位，含格式、价格及各自的购买方式。
- Co-branded campaigns
Sponsored product listing · 电商
- Display
Responsive display ad · 电商
- Sponsored Products
Sponsored product
- Sponsored Products (keyword-based)
Responsive display ad · 电商
- Sponsored Products (product-based)
Responsive display ad · 电商
- Sponsored Shops
Responsive display ad · 电商
Sold by CPM · CPC. The rates are behind the lock.
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渠道
每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。
类别
与 Wayfair Sponsored Products 相似
第 111 名