LinkedIn courts creators — and advertisers — with new performance metrics

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

GestartetCTV · First-Party-DatenWeltweitMicrosoft MonetizeLinkedInvor 5 Monaten

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

NeuigkeitCTV · EinkaufszugangWeltweitAmazon AdsLinkedInvor 5 Monaten

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

GestartetWeltweitLinkedInMicrosoft MonetizeAmazon Adsvor 5 Monaten

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

GestartetWeltweitLinkedInvor 5 Monaten

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

GestartetCTV · Anbindung der WerbeplätzeWeltweitLinkedInThe Trade DeskMicrosoft Monetizevor 7 Monaten

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

NeuigkeitWeltweitLinkedInvor 7 Monaten