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LinkedIn

B2B advertising on the professional network

www.linkedin.com

11 figures on this publisher, on traffic, authority, reach and markets.

How to buy

1 buying option, with the steps, what each takes and the minimum spend.

Self-service

Ad spots

5 ad spots, with formats, rates and how each is bought.

Sold by CPV · CPC · CPM · sends. The rates are behind the lock.

In the news

Launched

May 7, 2026

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

Launched

May 6, 2026

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

All 11 stories about LinkedIn

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

Web
Social
Email
CTV

Can I advertise this here?

Check which categories LinkedIn accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

AdultProhibited

Ads containing adult content, including ads for adult products and services, are prohibited.

AlcoholProhibited
LinkedIn's own policyConditionalAge-verified audience onlyOnly in named regions
When you buy Managed serviceConditionalOnly in named regions
When you buy Self-serviceProhibited

Ads for alcoholic products are restricted and only available in certain countries.

CryptoConditionalApproval before it runsOnly in named regionsAge-verified audience only

Permitted only with prior authorisation, country limits and 18+ age-gating.

DatingConditionalAge-verified audience onlyNot aimed at under-18s

Ads for dating services are restricted.

Financial servicesConditionalCreative rules

Allowed in: United Kingdom

Ads promoting financial products and services are restricted.

Firearms and weaponsProhibited

Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

Fireworks and explosivesProhibited

Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

GamblingProhibited

Ads related to gambling or sweepstakes of any kind are prohibited.

Health servicesConditionalCreative rulesNot aimed at under-18sApproval before it runs

Allowed in: United States

Ads promoting pharmacy and telehealth services are restricted and require prior authorization.

Over-the-counter medicinesConditionalApproval before it runs

Ads promoting over-the-counter drugs are restricted and require prior authorization.

Political and issue adsProhibited

Not allowed in: Brazil

Political ads are prohibited, including ads for or against a candidate, party or ballot proposition.

Prescription drugsConditionalApproval before it runs

Allowed in: Canada, United States

Ads promoting prescription drugs are restricted and require prior authorization.

Recreational drugsProhibited

Ads that promote the sale or use of illicit or recreational drugs are prohibited.

Tobacco and vapingProhibited

Ads for tobacco products are prohibited.

Weight lossProhibited

Ads promoting unrealistic or misleading claims about health improvements, including those related to diet and weight loss, are prohibited.

Categories

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