LinkedIn launched CTV Ads, LinkedIn Premiere with NBCUniversal and Live Event Ads at its B2Believe customer event in New York.

OMNICOM MEDIA AND NBCUNIVERSAL LAUNCH DYNAMIC CONTEXTUAL ADVERTISING SOLUTION TO REDEFINE CREATIVE PERFORMANCE IN CTV

NBCUniversal→Omnicom Media

GestartetCTV · Anbindung der WerbeplätzeWeltweitOmnicom MediaNBCUniversalvor 3 Monaten

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

GestartetCTV · First-Party-DatenWeltweitMicrosoft MonetizeLinkedInvor 5 Monaten

NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ad performance.

NeuigkeitWeltweitNBCUniversalNBC Universalvor 5 Monaten

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

NeuigkeitCTV · EinkaufszugangWeltweitAmazon AdsLinkedInvor 5 Monaten

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

GestartetWeltweitLinkedInMicrosoft MonetizeAmazon Adsvor 5 Monaten

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

GestartetWeltweitLinkedInvor 5 Monaten