News

Campaign Brief: Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

ExchangeWire: Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe

YouMark: Amazon Ads porta le campagne su ChatGPT, al via il test negli Usa

Digiday: Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak

Amazon Ads partners with OpenAI so advertisers can extend Amazon Ads campaigns into ChatGPT; select US advertisers are testing it in a pilot.

AdExchanger: The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask

Amazon, disputing the FTC suit, says its Sponsored Ads auction uses a hard reserve to enter and a real-time soft reserve: a winning bid above both pays the soft reserve, a winning bid below the soft reserve pays its bid, and no advertiser pays more than its bid.

The FTC and 22 states sue Amazon, alleging that from 2019 it added an undisclosed surcharge, internally called a “soft reserve price”, to the auctions for Sponsored Products, Sponsored Brands and Display ads beside search results, so advertisers paid more than the second-price auction it described.

RichtlinienänderungVereinigte Staatenvor 4 Wochen

Campaign Brief: Amazon Ads brings together L’Oréal Paris and Swisse for Prime Original series ‘Elle’ in a full-funnel sponsorship

PROPMARK: Amazon Ads traz ao Brasil assistente de IA para campanhas programáticas

GestartetBrasilienvor 3 Monaten

AdNews Brasil: Pierre Fabre e Amazon Ads lançam quiz de skincare via Alexa para personalizar jornada de compra

Amazon announces Dynamic TV Creative, which personalizes Interactive Video Ads on Prime Video series and films according to each viewer's shopping behavior.

ExchangeWire: Amazon Ads & Global Announce Integration Bringing the UK’s Biggest Commercial Audio Brands to Amazon DSP

GestartetGlobalVereinigtes Königreichvor 5 Monaten

ExchangeWire: Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP

GestartetGlobalVereinigtes Königreichvor 5 Monaten

AdExchanger: Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

PPC Land: Amazon Ads delays advertiser payment overhaul to August after pushback

Mediaweek: Amazon Ads and Spotify expand partnership in Australia

NeuigkeitAustralienvor 6 Monaten

AdExchanger: The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust?

AdExchanger: Amazon Ads Opens A Beta Test For Its New MCP Server

The Amazon Ads MCP Server opens in global beta for partners with active Amazon Ads API credentials, letting AI agents create campaigns, run reports and manage accounts in natural language.

AdExchanger: Amazon Ads Shares Interactive Video Best Practices At CES 2026

AdExchanger: Amazon Ads Is All In On Simplicity

AdExchanger: Amazon Ads Intros Location-Based Interactive Unit For Prime Video

ExchangeWire: Digest: Amazon Ads Expands Sports Streaming Inventory; Getty and Perplexity Ink Multi-Year Deal to Power AI Search Visuals

PRODU: Amazon Ads y Spotify anuncian alianza programática global a través de Amazon DSP

MarTech: How Amazon Ads enables full funnel measurement

Mediaweek: Amazon Ads brings Netflix inventory and Complete TV to Australia

GestartetAustralienvor 1 Jahr

AdExchanger: Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio

Amazon DSP adds SiriusXM Media's digital audio, including Pandora and SoundCloud US, through the AdsWizz SSP, with the SiriusXM Podcast Network to follow; rollout to select advertisers begins in Q4 2025.

MarTech Series: XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation

Advertisers using Amazon DSP get direct programmatic access to Netflix's ad inventory in 11 countries, including the US, UK, Canada, Germany and Japan, from Q4 2025.

MarTech: 5 Amazon Ads features you’re not using — but should be

Amazon DSP connects to Disney's Real-Time Ad Exchange (DRAX), giving advertisers direct access to Disney+, ESPN and Hulu inventory.

MarTech Series: Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint

Amazon Ads and Roku share an ad identifier so Amazon DSP, exclusively, can reach an estimated 80M logged-in US CTV households across Roku and Fire TV; the integration was due to reach all US Amazon DSP advertisers by Q4 2025.

Amazon Ads' AI Video Generator, in beta since September 2024, becomes available to all US advertisers, now with high-motion product shots, multi-scene videos and summaries of existing videos.

AdExchanger: Amazon Ads Launches New AI-Powered Video Generation Tool

Amazon announces AI-generated contextual pause ads for Prime Video, along with shoppable ads that pull live Amazon pricing, deals and reviews, and interactive calls to action for brands that don't sell on Amazon.

Digiday: Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Mediaweek: Amazon Ads launches Brand+ optimisation capability

MarTech Series: Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator

AdTech Daily: Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator

MarTech Series: Amazon Ads Launches New AI Tools for Advertisers – AI Creative Studio and Audio Generator

Ads start running in Prime Video films and series in the US, UK, Germany and Canada, unless a member pays to remove them.