Roblox introduced the Homepage Feature ad unit and expanded programmatic access to Amazon DSP and Liftoff plus the SSPs Index Exchange, Magnite and PubMatic.
Digiday: Roblox faces growing pains as marketers start to demand more ad transparency
Digiday: Roblox courts advertisers with fresh data on its ad effectiveness
Digiday: Roblox studios begin to consolidate as Super League buys Supersocial
Digiday: Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
AdExchanger: Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads
Roblox launched Rewarded Video ads and partnered with Google so brands and agencies can buy them programmatically via Google's advertising solutions or through direct insertion orders.
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