LoopMe's PurchaseLoop joins Microsoft Advertising's Curate
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Advertisers using Microsoft Advertising's Curate marketplace can now access LoopMe's real-time PurchaseLoop brand optimization across its curated inventory packages.
LoopMeMicrosoft Advertising
“LoopMe, the global leader in brand performance, announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide. Through Microsoft Curate, LoopMe has enhanced the”Source
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New capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns […]