Minecraft bans ads for outside products in-game

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LancéProgrammatique · Intégration des espaces publicitairesMondeMicrosoft Adsil y a 4 semaines

Microsoft Ads adds Ad Preview Hub to Performance Max

ActualitéMondeMicrosoft Adsil y a 2 mois

Microsoft Ads expands LinkedIn targeting with job seniority filters

ActualitéMondeMicrosoft Adsil y a 4 mois

Microsoft Ads expands custom columns to include all conversion metrics

ActualitéMondeMicrosoft Adsil y a 5 mois

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

ArrêtéProgrammatique · Infrastructure d'enchèresMondeMicrosoft AdsMicrosoft Monetizeil y a 5 mois

Microsoft stops caching Prebid video files after shutting Xandr DSP

Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.

Microsoft→Prebid→Google Ad Manager

ActualitéProgrammatique · Retrait du marchéMondePrebidMicrosoft AdsGoogle Ad Manager (Open Bidding)Google Ad Manageril y a 8 mois