Microsoft shuts down its public Prebid Cache for video creatives

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

Microsoft→Minecraft→advertisers

RéglementationApplication · Changement de règlesMondeMicrosoft Adsil y a 3 semaines

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LancéProgrammatique · Intégration des espaces publicitairesMondeMicrosoft Adsil y a 4 semaines

Microsoft Ads adds Ad Preview Hub to Performance Max

ActualitéMondeMicrosoft Adsil y a 2 mois

Microsoft Ads expands LinkedIn targeting with job seniority filters

ActualitéMondeMicrosoft Adsil y a 4 mois

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

LancéCTV · Données first-partyMondeMicrosoft MonetizeLinkedInil y a 5 mois

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LancéMondeLinkedInMicrosoft MonetizeAmazon Adsil y a 5 mois