Microsoft Ads

Microsoft Advertising connects businesses with customers across Bing, Yahoo, DuckDuckGo and other search engines in the Microsoft Advertising Network, alongside display and native ads on Microsoft 365, MSN, Microsoft Edge, Outlook and Microsoft Casual Games. Video and Connected TV campaigns extend to publisher partners and streaming platforms including Netflix, Max, Hulu, Roku and discovery+.

Named products include Search campaign, priced per click; Shopping campaign, priced per click; Audience campaign, priced per impression; and Performance Max, priced per action, all sold by auction. Other named products include App Ads campaigns, Microsoft Retail Media (PromoteIQ), Premium Streaming, and in-game video, interactive and custom integration formats. Microsoft Media reaches more than 1.4 billion consumers on Windows, described as more likely to be in the highest income bracket than the average internet user.