Connected TV: Visoon und Xandr ermöglichen programmatischen Addressable-TV-Einkauf

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

LancéCTV · Données first-partyMondeMicrosoft MonetizeLinkedInil y a 5 mois

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LancéMondeLinkedInMicrosoft MonetizeAmazon Adsil y a 5 mois

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

ArrêtéProgrammatique · Infrastructure d'enchèresMondeMicrosoft AdsMicrosoft Monetizeil y a 5 mois

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

LancéCTV · Intégration des espaces publicitairesMondeLinkedInThe Trade DeskMicrosoft Monetizeil y a 7 mois

Visoon and Ströer open Welt TV to programmatic buying

Advertisers can now buy Welt TV inventory programmatically through a new cooperation between Visoon and Ströer.

Advertisers→Visoon→Ströer

ActualitéTV · Accès à l'achatMondeVisoonil y a 1 an

Microsoft retires Invest DSP, points advertisers to Amazon

Advertisers on Microsoft Invest, the DSP from its Xandr acquisition, must move to another platform before its Feb 28, 2026 shutdown; Microsoft names Amazon DSP as the preferred partner for the switch.

Microsoft Invest→Amazon Ads

ArrêtéProgrammatique · Retrait du marchéMondeMicrosoft AdsAmazon AdsMicrosoft Monetizeil y a 1 an