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17 événements pour Yahoo Advertising
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Royaume-UniYahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite
Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.
Marketing Technology Highlights of The Week: Featuring Yahoo Advertising, Cloudinary, LG Ad Solutions and more…
What adtech tips can help online advertisers improve the result of their digital advertising campaigns and how can marketers and advertisers ensure they aren’t under-utilizing their tech stacks? This latest martech weekly has interesting tips and best practices for you: ________ MarTech Quote-of-the-Week! Consolidation of technology and budgets is happening right now as a result […]
Yahoo Advertising to launch Yahoo Backstage premium offer
Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and […]
Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have […]
PublishersYahoo BackstageYahoo DSP
Yahoo Advertising launched Yahoo Backstage, giving Yahoo DSP advertisers a direct path to curated premium publisher inventory. Over 100 publishers signed on, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group and VIZIO.
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide’s market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes. Yahoo DSP is a robust, omnichannel platform that offers […]
AdelaideYahoo Advertising
Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide
Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide’s market-leading attention metric, promises to simplify the application of […]
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns
Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV […]
Yahoo shuts down its supply-side platform and the Gemini native ad platform to focus its ad technology on the Yahoo DSP.
The company is laying off more than 1,600 in a decision that it says is strategic, not economic.
Yahoo and Taboola entered a 30-year exclusive commercial agreement under which Taboola exclusively powers native advertising across Yahoo's digital properties, buyable through the Yahoo DSP.
Apollo funds complete their acquisition of Verizon Media, which returns to the Yahoo name as a standalone company.
ApolloYahoo Advertising
Verizon agreed to sell Verizon Media to funds managed by Apollo affiliates for $5 billion. Verizon received $4.25 billion in cash plus $750 million of preferred interests and retained a 10% stake, with the business to be known as Yahoo at close.
Verizon MediaApollo
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