How to advertise on streaming audio
Programmatic audio ads sold across music and streaming apps, priced per thousand impressions or per listen.
103 sellers tracked, across 22 markets.
What this is
Streaming audio advertising runs between tracks on music and audio apps — distinct from a podcast's host-read spot or a terrestrial radio buy. Most is bought programmatically through an audio exchange or the platform's own ad manager, priced per thousand impressions (CPM) or per listen, and settled by auction; direct deals are quoted as a flat daily or weekly sponsorship.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 119 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
Is streaming audio the same as podcast advertising?
No — they're tracked separately here. Streaming audio is the ad break between songs on a music or radio app; a podcast ad is a spot inside a specific show, usually sold by that show's own network.
Can I buy streaming audio without an agency?
A few platforms offer a self-serve audio ad account; most streaming audio inventory here is sold through a sales team or a programmatic exchange rather than an online checkout.
What does a streaming audio ad sound like?
Almost always a produced or dynamically inserted audio spot of 15–30 seconds — the same creative format an FM radio ad would use, just served digitally and targeted by listener rather than by broadcast region.