The Guardian

Latest news, sport and opinion from the Guardian

theguardian.comAug 26, 2026

Visit website

13 figures on this publisher, on traffic, authority, reach and markets.

Capabilities

How to place an ad

1 buying option, with the steps, what each takes and the minimum spend.

Managed service

Ad spots

6 ad spots, with formats, rates and how each is bought.

Audio
Responsive display ad · Web
Digital display (Fabric takeover, Fabric XL, MPU, billboard)
Responsive display ad · Web
Digital video (preroll, outstream, video interscroller)
Responsive display ad · Web
Newsletter display and newsletter sponsorship
Responsive display ad · Email
Partnerships (Guardian Labs)
Responsive display ad · Web
Rate Card
Responsive display ad · Web

In the news

Launched

Jun 11, 2026

The Guardian joins Adelaide's attention-based ad ecosystem

Read Source

Launched

Oct 1, 2025

The Guardian brings The Filter to the U.S. in affiliate commerce push

Read Source

All 8 stories about The Guardian

Channels

Ad spots are filed under the channel they run on, such as web, video, search or TV.

Web

Exchanges

The DSPs that reach this site, and who runs its ad sales.

Can I advertise this here?

Check which categories The Guardian accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

GamblingConditionalLicence neededNot aimed at under-18s

The law in United Kingdom

AlcoholConditionalNot aimed at under-18s

The law in United Kingdom

Tobacco and vapingProhibited

The law in United Kingdom

All ad rules →