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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
8 events for The Guardian
Open The GuardianThe Guardian joins Adelaide's attention-based ad ecosystem
Advertisers can now buy The Guardian's inventory through Adelaide's attention-based AU Ecosystem, after an audit confirmed its placements beat market benchmarks.
AdelaideThe Guardian
The Guardian brings The Filter to the U.S. in affiliate commerce push
The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.
The Guardian bets on unified programmatic ad selling as curation gains ground
The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
United StatesThe Guardian US Is Following Programmatic Budgets To Private Marketplaces
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian US’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as […]
The Guardian moves closer to being a reader-supported business as it launches new cooking app
The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.
The Guardian Selects OpenX as Programmatic Partner to Maximise Inventory Value
Trust, openness and transparency among key decision factors for the publisher LONDON & LOS ANGELES – OpenX, the global leader in quality programmatic advertising, has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher’s content. The Guardian, a global news site that generates more than […]
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