Walmart Connect to acquire CTV ad platform Vibe.co
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Walmart Connect is acquiring Vibe.co's self-serve connected TV advertising platform, giving small and mid-sized advertisers easier access to CTV ad buying.
Walmart ConnectVibe.co
“Acquisition brings Vibe.co’s self-serve, connected TV advertising platform into Walmart Connect’s commerce media platform, making TV advertising more accessible and measurable for small and mid-sized businesses (SMB) and mid-market advertisers. Walmart and Vibe.co announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising pl”Fonte
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