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Walmart Connect

Sponsored product and display ads across Walmart

Corporate history

Companies that became part of Walmart Connect through acquisitions and mergers, from the reports that confirmed them.

12 figures on this publisher, on traffic, authority, reach and markets.

How to buy

2 buying options, with the steps, what each takes and the minimum spend.

Self-serviceManaged service

Ad spots

7 ad spots, with formats, rates and how each is bought.

Sold by CPC · CPM. The rates are behind the lock.

In the news

Acquisition

Aug 4, 2026

Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.

Update

Jul 7, 2026

Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026

All 10 stories about Walmart Connect

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

Web
Search
Commerce
CTV

Can I advertise this here?

Check which categories Walmart Connect accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

Prescription drugsConditionalRequired wording
Political and issue adsConditionalRequired wording
All ad rules →

Categories

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