Meta Q3 2023 earnings: 24% advertising revenue growth, 7% engagement increase
Adspotfinder ニュースデスク
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“While 24% growth in advertising revenue is of course impressive, it is measured against a fairly easy comparison quarter, Q3 2022, which was near the company’s nadir in terms of revenue declines following the rollout of ATT.”出典
Meta expands off-platform activity data to power feeds and AI
Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.
MetaOff-Meta activity dataAdvertisers, AI
Whop Announces Meta Integration for Whop Ads, its Built-In Advertising Product
Whop AdsMetaadvertisers