Amazon’s advertising partnerships with Meta and Snap

Meta brings agentic ad campaign optimization to Muse

Meta launches a business agent for ad campaigns

Meta to use ads data for content recommendations

Advertisers→Meta

Meta expands off-platform activity data to power feeds and AI

Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.

Meta→Off-Meta activity data→Advertisers, AI

ポリシー変更AIアシスタント · ルール変更グローバルMeta AdsAIMETA4 か月前

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

リリースプログラマティック · オークション基盤グローバルAmazonAmazon Ads4 か月前

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

リリースコマース · 買付アクセスグローバルAmazon5 か月前