AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster

Google, Meta, Moloco and Unity take stakes in AppsFlyer to keep it neutral

Google Ads, Meta Ads, Moloco and Unity Ads have taken stakes in AppsFlyer to keep its mobile measurement neutral for advertisers and publishers.

Google Ads, Meta Ads, Moloco, Unity Ads→AppsFlyer

買収計測 · 計測連携グローバルMolocoMeta AdsGoogle AdsUnity Ads4 か月前

Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings

Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions.

アップデートグローバルUnityChatGPT Ads6 か月前

New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV

リリースグローバルUnity1 年前

Unity moved all iOS and Android traffic on its ad network to its new AI ad platform, Unity Vector, ahead of schedule. Unity said Vector lifted iOS installs and in-app purchase value by 15% to 20% compared to the old model.

リリースグローバルUnityUnity Ads1 年前

Roku and Unity join forces to revolutionise mobile app advertising

Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku’s premium TV inventory and Unity’s user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growing competition Miles Fisher, Senior Director, Head of Emerging and Programmatic Sales at Roku, emphasized the importance of TV streaming as a performance channel for mobile app marketers. “Mobile app m

Unity Ads→Roku

アップデートCTV · 買付アクセスグローバルUnityUnity AdsRoku Advertisingモバイルアプリ3 年前

Unity completes its merger with ironSource, bringing ironSource's ad network and Tapjoy under Unity.

ironSource→Unity

合併アプリ · 合併グローバルUnityTapjoyUnity Ads4 年前