Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

アップデートグローバルCadent3 か月前

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ→Cadent

アップデートデータ · データ提携グローバルCadent4 か月前

Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed

リリースグローバルCadent4 か月前

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishers→Cadent

アップデートCTV · オークション基盤アメリカ合衆国Cadent8 か月前

Cadent acquires YouTube ad-planning firm VuePlanner

Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.

Cadent→VuePlanner→YouTube Ads

買収CTV · 買収グローバルCadentYouTube Ads10 か月前

Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution

New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing platform issue resolution to under 12 minutes Cadent, the predictive advertising company, and Google Cloud announced an expanded collaboration using Google Cloud’s advanced AI capabilities, including Gemini Enterprise, to enhance Cadent’s business operations, product development, and client service. […]

リリースグローバルCadent10 か月前