Column6 Partner News: Atedra Adds CTV/OTT to Digital Advertising Inventory Through Partnership with Media Pulse

Quartile’s 2024 Retail Media Pulse Report Reveals Winning Strategies in Increasingly Competitive Market

New Research Highlights Key Trends and Highest ROI Channels in Retail Advertising, With Over 75% of Marketers Reporting High Satisfaction Quartile, the world’s largest retail media optimization platform, announced the release of its latest research report, “2024 Retail Media Pulse Report: Insights and Outlook”. This extensive study offers a deep dive into the retail media […]

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. As a result, Beeswax customers will have full access […]

Column6→FreeWheel→Beeswax

リリースCTV · 買付アクセスグローバルColumn6FreeWheel4 年前

DigitalReef Completes Acquisition of Connected TV Advertising Management Platform, Column6

DigitalReef→Column6

買収CTV · 買収グローバルAltitude-arenaColumn64 年前

DigitalReef Acquires Connected TV Advertising Management Platform Column6

DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services DigitalReef, a leading global mobile marketing technology company, has completed the acquisition of connected television (CTV) advertising software platform Column6. This acquisition provides DigitalReef expanded capabilities and expertise in programmatic advertising and streaming media […]

DigitalReef→Column6

Datonics and Atedra Release New CTV Data Offering

New CTV data provides advertisers with greater scale, improved accuracy, and an abundance of segments to power CTV ad campaigns Digital data pioneer Datonics and Atedra, a leading global provider of digital advertising solutions, have partnered to release a new CTV data offering aimed at advertisers looking to reach audiences through streaming media. The new […]

Atedra→Datonics

Atedra Adds CTV/OTT to Digital Advertising Inventory Through Partnership with Media Pulse

Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies Atedra, a leading global provider of digital advertising solutions, today announced that the company has expanded its demand-side platform to include connected television (CTV) and over-the-top (OTT) streaming […]

Media Pulse→Atedra→advertisers