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Currys goes ‘full dad mode’ in new AMV BBDO campaign
AMV BBDO is introducing a new twist on Currys’ long-running “Beyond Techspectations” platform, this time harnessing the viral/social ‘dad energy’ trend to showcase how their colleagues can help customers apply an energy-saving mindset to their tech at home. “Full dad mode” In signature Currys style, this latest campaign shares a clear message in a memorable, […]
New Currys campaign shows trade-in deals are ‘Beyond Techspectations’
A new campaign for Currys, the UK’s largest tech retailer, dramatises the shocked reactions of customers when they discover just how good the retailer’s trade-in deals really are. The scale of their responses leaves consumers in no doubt that it’s easy – and lucrative – to recycle their old tech. Curry’s trade-in campaign The campaign, […]
Currys launches funny back-to-school ‘Laptop Rage’ campaign
UK high street tech retailer, Currys has launched a new campaign showcasing its expertise in supporting stressed customers with advice – however severe the laptop rage they may be facing. “Laptop Rage” In the latest instalment of the brand’s already hugely popular “Beyond Techspectations” series, it continues to reaffirm the important role of its go-to […]
Currys releases hilarious new trade-in/recycling campaign
Currys, one of the UK’s leading tech retailers, is set to make a splash with its latest trade-in and recycling campaign by AMV BBDO and Spark Foundry. Raising awareness of a number of ‘enhanced’ trade-in offers that will see Currys payout above-market prices to customers for old TVs, smartphones and domestic appliances, the work positions […]
Beyond Techspectations: Currys launches new campaign
Set to take the brand to an exciting new place in communicating its tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Beyond Techspectations Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond […]