DIRECTV Advertising Unlocks Programmatic Digital Out-Of-Home Inventory For DIRECTV Remote

Nexstar Rails Against $6.2B Tegna Merger Injunction, Calls Out DirecTV & State AGs’ “Cynical Attempt To Advance Their Own Commercial & Political Interests”

Ever since a federal judge hit the pause button in April on Nexstar’s big bucks merger with Tegna, the Texas-based local TV giant vowed to fight back on antitrust allegations and claims it played political footies with the Trump administration. Corporate walls had to suddenly be put in place over the past few months with […]

アップデートグローバルNexstarTegnaDirectv3 か月前

DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising

リリースグローバルDirectv11 か月前

TripleLift launches programmatic Pause Ads with DIRECTV

Buyers can now access DIRECTV's Pause Ad product programmatically through a new partnership between TripleLift and DIRECTV Advertising.

TripleLift→DIRECTV

リリースCTV · 広告枠連携グローバルTripleLiftDirectv1 年前

Genius Monkey Premium CTV Placements Expands with Direct TV addition

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]

DIRECTV→Genius Monkey

リリースCTV · 広告枠連携グローバルGenius MonkeyDirectv4 年前