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Warner Bros. Discovery is becoming closer and closer to a reality, with the upcoming Discovery and WarnerMedia merger on track to close in early Q2—and “probably” ahead of the upfront—Discovery […]
“Warner Bros. Discovery is becoming closer and closer to a reality, with the upcoming Discovery and WarnerMedia merger on track to close in early Q2—and “probably” ahead of the upfront—Discovery […]”出典
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Warner Bros. Discovery renamed HBO Max to Max, adding Discovery+ content; the rebuilt Max launched first in the U.S. on May 23, 2023.
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
Discovery bought a 10% interest in OpenAP, the ad-targeting consortium whose owners include NBCUniversal, Fox and ViacomCBS. The media companies founded OpenAP in 2017 to create tools to help brands harness consumer data to improve the targeting of their advertising campaigns among several TV networks. Discovery in April had integrated OpenAP’s OpenID identifier for cross-platform […]
AT&T Sells TMZ Assets to Fox Ahead of WarnerMedia-Discovery Merger
Fox Entertainment has acquired TMZ and all its media properties from WarnerMedia, in AT&T’s latest entertainment-related divesture. (Adweek) Under the deal, Fox will run TMZ’s flagship website and culture website […]
Discovery Hits 18 Million Paying Streaming Subs, U.S. Ad Revenue Jumps 12%
Discovery, led by CEO David Zaslav, said on Tuesday that it has now reached 18 million paying streaming subscribers worldwide to its direct-to-consumer services, including Discovery+, after ending June with […]
Autotrader and Discovery explore ways to reduce operational costs of header bidding
Publishers are looking for new ways to squeeze value from their header-bidding strategies and reduce the burden of operating costs