Disney Taps Walmart Connect To Bring More Shopper Data To Streaming
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Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
Walmart ConnectDisney+advertisers
“Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.”出典
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Walmart completes its acquisition of CTV platform Vibe.co
Walmart closed its purchase of Vibe.co, a self-service connected-TV ad platform, bringing it into Walmart Connect so advertisers can plan, buy and measure streaming TV ads there.
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Walmart completes its acquisition of TV advertising company Vibe.co
The acquisition, which was announced in June, brings Vibe.co into Walmart Connect, Walmart’s connected TV advertising platform.
Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.
Walmart completed its acquisition of Vibe.co, bringing the self-service streaming TV platform into Walmart Connect, its U.S. commerce media business.
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Walmart ConnectVibe.co