EU users of Facebook and Instagram get a free 'less personalized ads' option that targets on session context plus age, location, gender and ad engagement; some ads in it are unskippable for a few seconds. The monthly no-ads subscription drops from €9.99 to €5.99 on the web.
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German court strips Meta of liability shield for fake ads
Meta faces fines of up to €250,000 per fake ad after a Frankfurt court ruled its ad auction and feed ranking amount to content control, removing its hosting-law shield and increasing platform liability for scam ads.
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Meta introduce tag di trasparenza per annunci AI-generati: cosa cambia per advertiser e consumatori a luglio 2026