Grindr, in Partnership with Bucksense, Launches Self-Service Advertising Product
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Grindrads.com is a self-service product offering that empowers advertisers of all sizes and budgets opportunity to engage the powerful LGBTQ consumer segment. LOS ANGELES & NEW YORK – Today, Grindr, the world’s largest social networking app for gay, bi, trans and queer people, and Bucksense, the programmatic platform for agile marketers, announced the launch of an innovative […]
“Grindrads.com is a self-service product offering that empowers advertisers of all sizes and budgets opportunity to engage the powerful LGBTQ consumer segment. LOS ANGELES & NEW YORK – Today, Grindr, the world’s largest social networking app for gay, bi, trans and queer people, and Bucksense, the programmatic platform for agile marketers, announced the launch of an innovative […]”出典
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Grindr’s $7M GDPR fine is a stark warning to adtech not to track
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Grindr on the hook for €10M over GDPR consent violations
Grindr, a gay, bi, trans and queer hook-up app, is on the hook for a penalty of NOK100,000,000 (aka €10M or ~$12.1M) in Europe. Norway’s data protection agency has announced it’s notified the US-based company of its intention to issue the fine in relation to consent violations under the region’s General Data Protection Regulation (GDPR) […]
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Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers
NEW YORK – Bucksense, the programmatic platform for agile marketers, announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. […]
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Bucksense and Lotame Join Forces to Provide Self-Serve Audience Segments for All Ad Buyers
Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile marketers, has announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the […]